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12 Jun

What’s New: Alexa Chung

I am currently sitting in Bogota’s airport’s waiting room, MacBook on my lap, feet on my carry-on, waiting as one does in these sort of places for my 8 hour layover to be over. On this trip to London, I found out that Alexa Chung, it girl of it girls, had just launched her eponymous brand. We have seen plenty a fashion collaborations from the model, turned TV star, turned fashion critique, turned designer; however, on this occasion she imbues her collection with a more personal feel. Each one of the pieces (from skirts, to dungarees, to rings and shoes) feels very Alexa. In Chung’s own words: “I wanted the brand to be traditional… But also weird, unexpected.” Which is the reason why she tried to bring together all of her personal experiences from New York’s edge, to Paris’ style, to London’s humour. The result is a line packed with quirky, bold pieces with a vintage vibe. My absolute favourites have to be the power suits, and a pair of black, strappy chunky heels. What do you guys think of her new incursion in the industry?


Me encuentro sentada en la sala de espera del aeropuerto de Bogotá, procurando que las ocho horas de espera sean lo más productivas posibles. En mi última visita a Londres, me enteré de que la It Girl, Alexa Chung, lanzó, a finales de Mayo, su propia marca. Era de esperarse, con varias colaboraciones de moda a sus espaldas, este paso era inevitable. La colección es sin duda una perfecta representación de la diseñadora. Cada una de las piezas (desde las faldas, a los overalls, a los anillos y zapatos…) transmite el estilo propio de Alexa: una mezcla entre el estilo parisino, la audacia neoyorquina y el humor londinense. Mis piezas favoritas son sin duda los dos trajes y un par de tacones negros con tiras que se enroscan en los tobillos ¿Qué opinan ustedes de esta nueva incursión en la industria por parte de la It Girl?


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  • Bablofil

    Thanks, great article.

    15 junio, 2017 at 7:53 pm Responder

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